CITY ROADS PROGRAM

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

Goal

Tree plantation along all roads of
the city

Operating Model

Trees planted alongside roads with
durable metal tree guards
Watering & care of trees for first 3
crucial years overseen by
Aashadeep with 6,000L water
tanker and dedicated gardeners

Financing Model

Financing Model
Plantation & watering sponsored
by corporates and small
businesses

City Roads Program Gallery